We all know that Google is the largest search engine in the world. But behind the search bar Google offers a plethora of tools built to promote your ideas ,but also to track your progress with detailed statistics. So let's see what platforms are available to make a successful Google ad.
Google Ads, Google Analytics, Google My Business, YouTube.
Google Ads
What are Google Ads or otherwise Advertising of Google;
The Google Ads platform is essentially the Google advertisement of the website that places you at the top of the search list when the customer searches the appropriate keywords, putting your business on the customer's "plate".
How do Google Ads work?
Imagine an auction in which everyone pays the highest possible bid to acquire the item they have set their sights on. In Google Ads, the auctioneer position is held by Google and in the place of those attending the auction, it's all of you who have your own website (business) and want to see it improve in every possible area. Top search list positions are the coveted goal. Google grants the highest bidder first place. The same procedure shall be followed until the available places for the advertised firms are exhausted. This is where we step in, offering you the necessary knowledge and strategies for your every need.
How do Google Ads charge?
Primarily Google charges uts ads with CPC which stands for Cost per Click. In other words, every time the customer searches the keyword registered on the platform and clicks on your website, you are charged the amount that was registered in the auction. As with all auctions, the greater the competition, the higher the bid amount may be. Fortunately, the Google Ads platform offers many tools that provide us with a more global view to identify and judge which are the best keywords in terms of popularity and competition (see section SEO).
Google My Business
What is the Google My Business;
The Google My Business is a free tool that gives you the ability to promote your company profile and the website of your corporation in the Search Engine and GoogleMaps. With your Google My Business account you can identify your customers and come in contact with them, post updates on your company profile, as well as monitor how customers interact with your business on Google.
How do I benefit from the Google My Business;
The Google My Business enables you to attract customers and interact with them when they search for your business on Google. Your Company Profile offers you a presence in Search and GoogleMaps, allowing you to respond to reviews, post product photos or special offers and add/edit your business details. With the Google website you present your business professionally on the internet, displaying its photos and details in a clear and concise way. The Insights show how you can optimize customer loyalty for better results, while at the same time you can attract more loyalty by interacting with your customers from the "Customers" tab.
YouTube
How important is YouTube for a business;
The YouTube is a Social Media for playing, and sharing videos. It is the most popular of its kind, with over 1 billion active users visiting it every month and 100 hours of video uploaded every minute. The huge variety of videos that can be found on YouTube, fully justifies the annual increase in the number of hours users spend on it, ranking it as the most visited website in Greece after Google. With the right approach and the right strategy, a business can take leads and transform them into a sale of a product or service or simply publcise its identity.
Google Analytics
What are Google Analytics and how do they link with Ads from Google;
The Google Analytics is the bridge between your website and everything else that has to do with Google . The platform offers you statistics for a wealth of information for whatever you need. From a user's location, the duration they browsed on your site up to which internal pages were visited! Sure, at first glance the statistics you receive may seem excessive, but they provide us with critical-crucial information about your website's relationship with Google . Subsequently, these statistics serve as an adjunct to a more properly structured Google Advertisement that will enhance the visibility and promotion of your business!
At Just Do It Production we offer complete solutions for your inclusion in the world of Google having many years of experience in the field of promotion. We give you the ability to connect your website to the platforms as well as create unique strategies for a Google Ad personalized for each of our clients.
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